Go To Market Specialist
This is a Permanent, Full Time vacancy that will close in {x} days at {xx:xx} BST.
The Role
We’re seeking a Go-To-Market Specialist to lead high-impact product launches and shape market strategies. In this strategic, cross-company role, you’ll collaborate with product development, marketing, and business development teams to ensure our innovative solutions reach the right audiences and deliver measurable results.
You will be joining an award-winning environmental and engineering consultancy which puts innovation, sustainability and resilience at the heart of its work.
We are independent and staff-owned under a stewardship model which drives long term decision making and investment. We have offices in the UK, Ireland, Romania, India, Singapore and Australia. Our people are all important and we invest heavily in life-long learning and skills development.
Your role
Lead Go-To-Market Strategy: Define and execute launch plans for new products and services.
Commercial impact: Support the development of compelling go-to-market narratives, proposals, and client-facing materials that directly contribute to winning new business and expanding existing client relationships.
Value Proposition: Work with product teams to craft compelling messaging and positioning.
Sales Enablement: Create training materials, collateral, and competitive insights to empower the business development team.
Performance Tracking: Monitor KPIs, report on success metrics, and refine strategies for continuous improvement.
Cross-Functional Collaboration: Partner with marketing, product, and commercial teams to ensure alignment and impact.
The team member we’re looking for
Proven experience: A strong track record in go-to-market strategy, product marketing, or business development, with demonstrable success in launching products or services and driving adoption.
Strategic market knowledge and analytical expertise: Ability to interpret market trends, customer insights, and competitive data to inform decisions and optimise strategies.
Exceptional communication: Skilled at crafting clear, compelling messaging, including high quality technical written content, and building relationships across diverse stakeholders, from technical teams to senior leadership.
Qualifications
Bachelor’s degree in Marketing, Business, Communications, or a related field.
Proven experience in go-to-market strategy, product marketing, or business development.
Strong analytical skills with the ability to interpret market data and trends.
Excellent communication and stakeholder management skills.
Essential attributes for the role
Ability to simplify and communicate complex technical concepts in a way that is clear, engaging, and accessible for clients, including the creation of high quality written and visual materials.
Adaptability and collaboration: Comfortable working in a fast-paced environment, managing multiple priorities, and collaborating across teams to deliver results.
Strategic thinker with a proactive approach.
Highly organised and detail orientated.
Strong problem-solving skills and adaptability.
Passion for innovation and continuous improvement.
Desirable attributes for the role
Master’s degree (MBA or similar).
Experience in environmental risk, data analytics, or SaaS products.
Knowledge of project management methodologies (e.g., Agile).
Industry knowledge: Familiarity with flood risk, re/insurance markets, data analytics, or SaaS products, enabling you to understand our clients’ challenges and position solutions effectively
Location and contact
JBA supports hybrid working which provides for greater flexibility with the way that we work.
The full-time role will be located in our modern, eco-friendly offices at Broughton Park, near Skipton, North Yorkshire. Our team has adopted a hybrid working approach with some requirement to work both from home and in the office. We supply equipment to support this. You will need to be in the Skipton office a minimum of 3 days a week.
This unique work setting sits on the boundary of the Yorkshire Dales National Park and offers easy access to stunning countryside. Skipton is a bustling market town with great schools, services and leisure facilities, and is within easy reach of Leeds, Bradford, Manchester and the Lake District. Find out more at https://www.welcometoskipton.com
We are proud to be a B Corp and recognised for our commitment to transparency, accountability, and continuous improvement for a more inclusive and sustainable future, by meeting high standards.
For further information or an informal discussion about this position, please contact Nikki Pilgrim on nikki.pilgrim@jbarisk.com
The JBA Family
The JBA Group is a family of environmental, engineering and risk management companies committed to exceptional service and helping clients and communities build resilience to flood and environmental risk in a changing climate. We're leading the way to integrate science and technology to provide our clients with a forward-thinking view of climate resilience.
We can only do this through our fantastic team, and we believe in providing a competitive salary, flexible working conditions and great benefits package. Our continued independence is assured by our unique ‘guardianship’ model which means all shares are held by JBA employees and Staff Trust.
Alongside this, we’re focused on helping our staff develop their skills and offer a generous training budget to every member of staff, as well as a professional development programme and support in the attainment of professional qualifications including chartered membership.
We invest in our staff’s mental health and wellbeing, encouraging our staff to maintain a healthy work-life balance and organising social activities from bake sales and book clubs to badminton. We also invest in the wider community by funding our own charitable foundation, the JBA Trust, supporting sustainability initiatives such as tree planting, and facilitating outreach visits by our team of STEM ambassadors.
JBA is committed to creating and sustaining a working environment in which everyone has an equal opportunity to fulfil their potential and we welcome applications from suitably qualified people from all sections of the community. We are proud to be a Disability Confident Employer, support veterans of the defence forces back into work, and promote a menopause-friendly workplace, having signed the Menopause Workplace Pledge..
All roles will be considered for part-time or flexible working, and we encourage applications from candidates who may be returning to work after a career break for any reason, or who are looking to change industry.
No unsolicited CVs from Agencies. All Agencies should note that if JBA receives an application via other means - even if it comes after your first contact with us - there will be no contractual entitlement to an introduction fee or other fees. In sending us any applications you are deemed to have agreed to these terms.
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